You may be wondering, “Why will I need SEO for my website?”. The reason is simple, your potential clients are looking for your products and services and many of them are searching online. These people are waiting to SPEND on products/services that will help solve their problems.
It has been proven many times that ranking in the first page of Google brings in a huge Return-On-Investment. In fact, many advertisers agree that organic ranking is better than paid ranking.
What is SEO and SEM?
SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing. They are very easy to differeniate:
SEO – “Free” organic ranking
SEM – Paid advertising (ie. Google Adwords)
We believe that SEO brings better return on investment due to 2 important reasons:
- When you pay for advertising, your website ranks in the first page. When you stop paying for advertising, your website disappears from Google.
- Paid advertising can be very expensive and you could be competing against the big players in the market. SEO usually cost a fraction of paid advertising.
In fact, many of our clients save at much as 50% from paid advertising, and we can show you how you can save money on advertising with SEO!